Step 1: Determine the appropriate editor
Two tools are used when designing Facebook ads; Power Editor and Ads Manager. The appropriateness of each tool relies heavily on the size of your company and the specific number of ads you want to produce. Ads manager is great for big companies while Power Editor is excellent for larger and expensive ads. In this article, I advise you to use Ads Manager.
Step 2: Choose an objective
Just like other forms of advertisement, Facebook sponsored ads require you to have clearly set objectives about your art. Ads Manager immediately prompts you to set your objectives at the beginning of the campaign. You are provided with 10 distinct objectives to pick from which accomplishes tasks such as redirecting clients to your art website, app installation and so on. The objectives help Facebook get an idea about what you are really up to so as to give you appropriate ads options.
Step 3: Choose your audience
Facebook targeting criteria provides you with an audience definition gauge to help you in narrowing down your focus. In case you are indecisive about which audience you really want, reconsider your objectives. If you are interested in building an art brand and improve awareness, you should consider aiming for a more general audience. In case you want to drive traffic to your art site, you should focus the specific type of individuals you know are interested in your offers.
Step 4: Set your budget
Facebook offers you with two budget options; the Daily Budget and The Lifetime budget. A daily budget helps you in setting the pace of your daily spending as your ad(s) stays live throughout the day. The minimum daily budget is $1.00. The lifetime budget, on the other hand, places your expenditure over a set period of time involving ads that are live for an often longer specified time.
Step 5: Create your ad
The eventual look of your ad relies on your initial objectives. Facebook’s Ad Manager often suggests the click to your website ad options in case you are interested with the number of clicks leading to your art website. You have two formats to choose from this option; links which display a single a single image advert and carousel which support between three and five scrolling images.
Step 6: Report on the ad performance
You need to check on how your ads are doing once they go live. You can do the surveillance using your marketing software and Facebook Ad Manager. Some of the key metrics you need to look for are performance, engagements, events, clicks, settings, apps and so on.
Blog Post 3:
Title: Monetize your art on YouTube
Summary: Write a blog post outlining the steps in monetizing your craft on YouTube (mainly through tutorials, commentaries, unboxing and etc.)